Jens Fager studied industrial design at Tohoku University of Art and Design in Japan, and earned a master's degree in interior design from Konstfack in Stockholm. He founded his own studio, Jens Fager AB, in 2008. His degree project, Raw, drew international attention early in his career.

For Zero, Fager has designed the Lens pendant, among other pieces. His approach favors honesty and function, with a deliberate sense of humor or poetry folded into each design — summed up in his own words: "Almost as simple as possible but not simpler."